Born of Passion & Craftsmanship.
Wilier Triestina began its rise to prominence as one of Italy’s preeminent brands in 1906 as Ciclomeccanica Dal Molin. Its main offices and factory have been located near the base of famed Giro climb Monte Grappa, sixty miles from Venice, ever since.
Pietro Dal Molin had shared the same passion that Lino Gastaldello and his father did when they acquired the brand in 1969. Together with his sons, Lino worked tirelessly to revive the brand in the ‘70s and ‘80s.
Wilier's Mission Statement
Those who own a Wilier know that they didn't choose just any bike. They know that the symbol of the halberd is part of the history of cycling, and a history more than a century old. Wilier Triestina was founded in 1906. We don't lack experience. We have never stopped combining the most advanced know-how with the ingenuity and originality for which we are known.
Because we don't just build bikes; we create them.
The development of a new model begins with a simple drawing on a piece of paper, and then after countless tests, it finishes with the utilization of the most advanced materials and technological innovations. Wilier Triestina's style is the perfect balance between tradition and innovation. But it also stands for safety and reliability when performing at the highest levels. The victories of our professional athletes are a testament to that.
Origin & Pronunciation of the Name
Both Wilier and Triestina were inspired by Italian patriotism following the World Wars. Wilier is an acronym. W is an abbreviation for the word Viva, which means “Long live”, beginning the phrase: W l’Italia liberata e redenta – Long live Italy, liberated and redeemed. It is pronounced /Vee’-lee-air/.
Triestina is pronounced /Tree-es-tee’-na/ and is the Italian equivalent of our English word triestine, which implies related to the Italian city of Trieste on the Adriatic Sea. Following World War II, Trieste and its surrounding coastal area remained part of an occupied free territory while triestine cycling great and 3-time Giro winner, Giordano Cottur, was battling against fellow cycling greats Fausto Coppi and Gino Bartali.
Inspired by Cottur and Trieste’s plight, Dal Molin put together a team with Cottur as leader, calling it Wilier Triestina. The brand’s inimitable halberd logo (similar to a fleur-de-lis) was inspired by Trieste’s coat of arms. In Autumn 1945, the company assumed the symbolic name. Wilier Triestina was born, distinguished by its unique copper colored models. The rest is history.
Brand of Champions
In 1947, Wilier brought on a promising young cyclist, Fiorenzo Magni. Instead of being lost in the shadow of the campionissimi, Magni became the third great protagonist in Italian cycling, winning the Giro in 1948. That same year, Wilier began distribution as far as South America, where a small team of local professional cyclists also won dozens of races.
The following season, the team collected several Italian domestic races as well as extending its renown to the Tour of Flanders and the Tour de France in 1949 and 1950.
Unfortunately, after the first phase of Italian reconstruction in the early '50s that brought about the “economic miracle,” people gave up bicycles in favor of scooters and motorbikes. Bicycle companies suffered the consequences of motorized progress, and in 1952 Wilier Triestina had to shut down operations.
Until 1969, when Lino Gastaldello and sons brought about Wilier’s own modern-day miracle – the brand, its bicycles and its champions you know today.
About Wilier Triestina USA
Wilier Triestina USA was founded in 2007 as a partnership between Wilier Triestina of Rossano Veneto (near Bassano del Grappa), Italy, and their United States importer, Velo Imports.
For more information on Wilier Triestina Bicycles Click Here to visit their website.